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For those who'd rather not navigate an endless sea of competing natural skincare products, The Old Hag offers something refreshingly simple: three time-honoured preparations to care for your body from head to toe.

Inspired by the practical wisdom of traditional herbalism, each formula celebrates the remarkable partnership between herbs and oils. Rather than chasing fleeting trends, we've returned to ingredients whose virtues have endured for centuries, creating richly aromatic preparations that nourish the skin, scalp and hair while transforming everyday self-care into a sensory ritual.

Dermatologically tested and crafted in small batches, The Old Hag collection blends authentic herbal infusions with carefully chosen botanical oils and essential aromatics to create products that are as pleasurable to use as they are beautifully effective.

Old Hag Flying Ointment

A richly aromatic herbal unguent inspired by the salves and ointments of earlier centuries.

Crafted with herbal infusions of mugwort, wormwood and sage, blended into nourishing botanical butters and enriched with the distinctive smoky notes of birch tar and precious myrrh, it is formulated as an all-purpose balm for every part of the body, from face to feet.

Its warm, resinous fragrance evokes campfires beneath ancient trees and well-thumbed herbals resting beside the hearth. Comforting, grounding and unmistakably nostalgic, Old Hag Flying Ointment invites you to slow down, breathe deeply and enjoy one of herbalism's oldest traditions: caring for the body with richly scented oils, herbs and time.

Old Hag Hair Oil

A deeply nourishing herbal infusion of rosemary and sage, enriched with natural vitamin E and rosemary antioxidant extract, then carefully blended with sandalwood and clary sage essential oils.

Where many rosemary hair oils rely simply on adding essential oil to a carrier, our formula begins with whole herbs, slowly infused to capture the character of the plants themselves before every batch is filtered and finished by hand.

Massage into the scalp as a nourishing treatment, smooth through damp hair as a finishing oil, or add a little to a warm bath while soaking your hair. The result is beautifully conditioned hair, a comfortable scalp and the unmistakable scent of an ancient woodland after rain.

Old Hag Bath & Body Oil

A luxurious rosemary-infused body oil, enriched with natural vitamin E, rosemary antioxidant extract and aromatic essential oils of rosemary and sage.

Rich in botanical lipids and naturally occurring plant compounds, this silky oil leaves skin feeling soft, smooth and beautifully conditioned after bathing or massage. Its fresh herbal aroma has long been associated with clarity, vitality and renewal, making each application a restorative sensory ritual as well as a daily skincare treatment.

Whether applied after bathing or poured into warm water, Old Hag Bath & Body Oil transforms an ordinary routine into a moment of aromatic indulgence.

Long before modern creams and lotions, herbalists prepared their remedies in oils, fats and waxes. Olive oil, rendered animal fats and rich plant butters formed the foundation of countless salves and ointments, valued not only for preserving delicate herbs but also for carrying their beneficial constituents into the skin.

Modern skin science supports much of this ancient intuition. Our skin's own protective barrier is built largely from lipids, which help reduce moisture loss, support resilience and maintain softness and suppleness. Rich botanical oils and butters work in harmony with this natural barrier, making them exceptionally well suited to dry, mature and weather-worn skin.

For us, these ingredients represent more than tradition. They remain among the most elegant and effective foundations for natural skincare.

In much of our history, there was little distinction between healing and magic. Illness was rarely understood as a purely physical event. Disease, misfortune and disturbance were often seen as signs that unseen forces had fallen out of balance.

There was no clear separation between healing and magic: healing was a magical act of transformation. Magic could either heal or cause harm. Herbal medicine and incantations were administered together, and powerful spirits were called upon to participate in healing rituals.

Most of our ancient spells have been lost. What survives is fragmentary; their meanings obscured by shifts in language, cosmology, and our understanding of the natural world. While the old magic has faded into history, the plants, however, have never disappeared, and continue to reveal more of their secrets with each generation.

As modern herbal medicine and phytochemistry have advanced, many of these ancient remedies have revealed that beneath their legendary reputations lay remarkable medicinal properties ready to be understood in new ways.

By the time the earliest English herbals were compiled in the tenth century, knowledge of medicinal plants was already merging together the native folk knowledge of Anglo-Saxon England with Greco-Roman pharmacognosy that encompassed the Mediterranean and Arabic worlds.

From this eclectic herbal tradition, certain plant medicines emerged time and again as faithful and reliable companions: Wormwood. Mugwort. Sage. Rosemary. Birch. Myrrh.

Six ancient medicines whose stories reach back through monasteries, forests, temples and shrines, stretching far back into prehistoric times.

The Old Hag collection draws its inspiration from their histories and continuing presence. Each formulation promises to transport you into a bygone age, when England was still a thickly wooded realm, full of magic and enchantment.

Mugwort (Mucgwyrt)

Celebrated over a thousand years ago as the "oldest of worts" (yldost wyrta) in the Anglo-Saxon Nine Herbs Charm, mugwort is a medicinal herb that retains its magical reputation. It was believed to guard against harmful forces, and revered as a tonic that strengthens the body and spirit. Rich in aromatic compounds and antioxidant plant constituents, mugwort remains valued today for its soothing, balancing properties, helping to calm troubled skin while protecting against environmental stressors and the visible signs of premature ageing.

Wormwood (Wermod)

Known in medieval England as "the bitterest of herbs" (þe bittereste of erbes), wormwood's fierce taste concealed a remarkable medicinal reputation. For thousands of years it was applied to bruises, aching joints and wounds, while also serving as one of Europe's foremost herbs of spiritual protection. Today, wormwood extracts are prized for their soothing, anti-inflammatory and antioxidant properties, helping to comfort irritated skin and support its natural resilience.

Sage (Salvia)

Introduced to Britain by the Romans, sage quickly earned the old saying: "Why should a man die whilst sage grows in his garden?" Long treasured as a restorative herb, later herbalists recognised its remarkable affinity for the head, memory and nervous system. Modern research continues to reveal its wealth of antioxidant and antimicrobial compounds, making sage a valued botanical for supporting healthy skin, balancing the scalp and encouraging strong, vibrant hair.

Rosemary (Rosmarinus)

According to medieval tradition, rosemary entered the English court when Queen Philippa received cuttings and a small treatise on the herb from her mother in Hainault. Ever since, it has been cherished as a herb of remembrance, vitality and protection. Exceptionally rich in antioxidant compounds, rosemary invigorates the skin, supports healthy circulation and helps strengthen the scalp, promoting fuller, healthier-looking hair.

Birch (Beorc)

Few trees offered more to ancient healers than the silver birch. Its leaves, buds, bark, sap, tar and even the birch polypore fungus growing upon its trunk all found their place in traditional medicine. A symbol of renewal and purification, birch continues to justify its reputation through its abundance of soothing phytochemicals and antioxidants, helping to tone, brighten and restore the skin while supporting its natural healing processes.

Myrrh

One of the most treasured resins of the ancient world, myrrh was prized alike by physicians, priests and kings. Revered in Egyptian medicine, Greek pharmacology and Christian tradition, it was prepared into salves for wounds, infections and inflamed skin. Its warm, balsamic resin remains a luxurious skincare ingredient today, helping to soothe irritation, preserve moisture and support firmer, healthier, more radiant skin.